Custom Logo Design for Iceland Adventure Travel Video
Scope In November 2024, my girlfriend and I set off on an awe-inspiring trip across Iceland. From chasing the Northern Lights to exploring ice caves and hiking active volcanoes, the experience was packed with raw beauty and natural intensity. To preserve the emotion and scale of our journey, I created a travel video that documented the highlights—and designed a custom “Iceland” logo to introduce the story with a tone as striking and distinct as the country itself.
Process:
I approached the design after the video edit, letting the footage and memories guide the visual direction. The landscape of Iceland—stark, dramatic, and elemental—inspired a minimalist and bold identity. I chose black as the logo’s sole color, leveraging opacity variations throughout the video to create dynamic overlays and shifts in tone. This monochrome approach allowed the typography to complement the cinematic visuals without overpowering them.
The logo design was rooted in Iceland’s rich cultural heritage and mythic aesthetic. I studied traditional Nordic forms and symbolism, subtly integrating them into the letterforms to echo a sense of timelessness and quiet power. The resulting mark conveys a sense of wonder and resilience, much like the landscapes we traveled across.
Impact This project fused personal storytelling with disciplined design. By grounding the visual identity in the emotional tone of the trip and the cultural weight of the location, the logo became more than just a label—it became a visual prologue to a once-in-a-lifetime experience.