BRAVE Creative Designs – Brand Identity & Logo Development
BRAVE Creative Designs was born from a deep belief: small businesses deserve great branding that is fast and affordable. After years of experience in corporate and agency marketing, I saw how the slow pace and high costs of large-scale branding projects often leave small businesses behind. BRAVE Creative Designs flips that model on its head—offering bold, strategic, and timely solutions for the everyday entrepreneur.
This isn’t just business for me—it’s personal. Entrepreneurship runs through my veins, passed down from generations of my family who built businesses with grit, care, and purpose. BRAVE isn’t just a name. It’s a statement of intent.
Process:
Crafting the brand identity for BRAVE started with a question: What do I want this to feel like? My original logo concept was highly personal—featuring a dynamic “A” that flickered through my creative influences: Quentin Tarantino, Marvel, Cobra Kai, Disney. It was clever, nostalgic, and undeniably me. But in trying to honor all the things I loved, I realized I was missing an opportunity to define something original. BRAVE needed its own identity, not a collage of others.
So I pivoted.
I simplified the mark. I let all five letters in “BRAVE” stand tall in the same typeface: Obviously—a bold, contemporary font that instantly captured the punch, clarity, and modern energy I wanted to project. Ironically, it turned out to be the obvious choice all along.
Next came the color system. I leaned on color theory to reinforce the emotional resonance of the brand:
- Blue for trust, dependability, and professionalism.
- Gold/yellow for optimism, clarity, and creativity.
Together, the visual identity conveys a balance of reliability and imagination—exactly what BRAVE stands for. From there, the branding system expanded into templates, client presentations, and digital collateral, all reinforcing the same message: We don’t wait. We start today.
This project reminded me why I built BRAVE in the first place: not just to create good design, but to give small businesses the bold foundation they need to grow—with clarity, heart, and a whole lot of hustle.
